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Ethara, the region’s leading live events and entertainment company, and their joint venture venue operation partner OVG Middle East, have announced a new partnership with Again, Please, the UAE-based reusable foodware packaging system by Polygreen, marking a significant milestone in sustainable event management across the region.
Ethara successfully piloted Again, Please reusable foodware during November and December 2025 across seven high-profile concerts and live events at Etihad Park and Yas Marina Circuit, including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, which drew 339,000 attendees to the circuit and the after-race concerts.
The Environment Agency – Abu Dhabi (EAD), in collaboration with Polygreen’s Again, Please initiative, has launched a framework to establish a reusable foodware ecosystem on Yas Island, marking a significant step in advancing environmental circularity solutions and sustainable waste management in Abu Dhabi.
Unveiled during the World Future Energy Summit, the initiative is designed to address the regulatory, operational and market foundations for an integrated reusable and hygienic foodware model serving the retail and food and beverage sectors within the Emirate.
The launch of Again, Please at the World Future Energy Summit (WFES) signalled a shift in how sustainability is being approached: away from long-term ambition and towards practical, operational solutions that work in the real world.